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FILL THE GAP

Logo, Trifold & One-sheet

This client wanted a logo and promotional print materials for their personal assistant services company. The color pallet, consisting of various shades of mauve, is warm and approachable and reads as feminine to speak to the target audience. 

The logo appears as a house on first look and on closer inspection reveals a human figure in the shape of the window and door. The hidden shape paired with the hand-drawn look helps to convey the personalized home services offered by the company.

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